Summary:
- Scooter Braun is a prominent music manager known for his associations with artists like Justin Bieber and Ariana Grande.
- Braun's career highlights include managing Taylor Swift's earlier albums' Masters and his acquisition by South Korean company Hive.
- Recent rumors suggest that some of Braun's clients, including Adina Menzel, Demi Lovato, Ariana Grande, and Justin Bieber, have left or are in negotiations to leave.
What we know about Scooter Braun and the clients he manages.
Yeah, Scooter Braun's one of the rare managers who sometimes finds himself in the headlines alongside his artists. The music exec's first notable client was Asher Roth. Man, I love college. Hey, I love drinking. Hey. But of course, Braun rose to prominence after discovering Justin Bieber.
He went on to manage the likes of Ariana Grande and Tori Kelly. Braun was in the news again in 2019 when his company acquired Big Machine Records. That came with the Masters for Taylor Swift's first six albums. Swift responded by re-recording those as for the Masters, Braun sold them to another company, netting a reported nine-figure profit. In 2021, Braun's company was purchased by Hive, that's the South Korean entertainment giant home to BTS, for over a billion dollars. With it came a new role, CEO of Hive America. So where does that leave Braun's clients? Rumors swirled, Adina Menzel, Demi Lovato, Grande and Bieber all left the manager.
A music industry source confirmed to USA Today Menzel and Lovato split with Braun on mutual and amicable terms Menzel left within the past eight months. As for Bieber and Grande, our source says that they're still managed by Braun for now, but negotiations are ongoing. So as the manager moves into a new space, his clients will have to decide if they leave or.
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