People who buy our product aren't just consumers, they are fans, says Mattel CEO Ynon Kreiz
Summary Points:
- Mattel CEO Ynon Kreiz acknowledges a significant shift in the company's thinking.
- Mattel's products are not only consumed but also enjoyed by fans.
- The Barbie movie represents an important milestone for both Barbie and Mattel.
- Greta Gerwig's creative interpretation adds uniqueness to the Barbie brand.
- The movie aims to be a big, bold comedy with heart, focusing on self-discovery and empowerment.
In a groundbreaking revelation, Mattel CEO Ynon Kreiz shared a transformative shift in the company's perception of its customers. While addressing the upcoming Barbie movie, Kreiz expressed that Mattel's consumers are not merely buyers but ardent fans of their products. This realization has paved the way for new opportunities, making the Barbie movie an exciting and pivotal moment for both the iconic brand and Mattel as a whole.
According to Ynon Kreiz, the CEO of Mattel, the company's perspective on its consumer base has undergone a profound change. It is now evident to them that their customers are not just passive consumers but passionate fans of their products. This shift in mindset has opened up a world of opportunities for the renowned toy manufacturer, Mattel. The Barbie movie, set to hit the big screen soon, exemplifies this shift and marks a significant milestone for both the Barbie brand and the company behind it.
The upcoming Barbie movie is more than just another childlike production. It represents Mattel's ambitious endeavor to create an iconic cultural moment that goes beyond the realm of traditional moviemaking. The objective is not only to entertain but also to inspire and empower audiences, transcending age and background. Greta Gerwig, known for her exceptional creativity and prolific storytelling, brings her unique interpretation of the Barbie brand to this project, ensuring a modern and relevant experience for viewers.
Describing the film as a big, bold comedy with heart, Kreiz emphasizes its focus on self-discovery and empowerment. The movie aims to resonate with audiences on multiple levels, integrating fashion, humor, and an iconic cultural experience. Moreover, the inclusion of compelling music adds an extra dimension to the storytelling, further captivating the audience.
The Barbie movie is not just another addition to Mattel's vast portfolio but a testament to the company's commitment to innovation and creative storytelling. By recognizing their customers as fans rather than mere consumers, Mattel has embarked on a journey to create memorable and meaningful experiences that extend beyond toys and movies. With the Barbie movie poised to make history in the world of filmmaking, Mattel remains eager to continue captivating audiences and leaving a lasting impression on generations to come.
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